Respawn talks about players concerns regarding cosmetic pricing in Apex Legends

Respawn Entertainments’ Monetization Manager recently participated in a Reddit Ask Me Anything thread and spoke and responded to player concerns about the price of certain cosmetics in the free-to-play game, Apex Legends. One point of contention is the price of a single Legendary skin in Apex Legends. While these skins don’t offer any benefits to players, they typically cost 1,800 Apex Coins, or around $ 18. Here is what he said:

Respawn is gameplay first and foremost – For this reason, the first goal we tried to stick to is that the gameplay isn’t locked around monetization anyway and doesn’t feel like pay-to-win. . This is why Legends are crushable and Legend Tokens are generally easier to obtain to unlock Legends (yes we know this has led to other challenges we need to solve … math is harder than people don’t think so and when your assumptions are wrong it’s hard to adjust them). With that goal accomplished and the game not feeling like pay-to-win, the other half of the equation we need to think about is how to keep the business healthy so that we can continue to create more. ‘Apex! Content Creation Costs – As far as people think we can easily transform cosmetics because our competition is producing content at a high rate, our team is much smaller and spends more time on our skins. The part of the equation that people miss is the expense side of the people working on these things and the fact that we can’t work 24/7. It’s more expensive than people can. think it in terms of number of people and hours because people don’t factor in tons of back and forth on concept, quality assurance, ideation, creation, etc. because we want Apex to be there for a loooooong time. Our ability to continue gambling depends on running a healthy business. We hope players understand that this is something that we are working hard to balance, but when you consider the full picture, it’s a tough challenge. Players expect a lot from the Apex universe, we want to give a lot, but we can’t do that unless we’re a healthy company at the end of the day. The new game modes, maps, and features all come at a cost that we are trying to accommodate. Rewards – Knowing that not everyone can afford these prizes, which is why the prize track system was created so that we can offer great value rewards just for playing and that is why we also have a free track in the Battle Pass.Respawn is gameplay first – For this reason, the first objective that we tried to adhere to is that the gameplay isn’t locked around monetization anyway and it doesn’t feel like Pay to Win. This is why Legends are crushable and Legend Tokens are generally easier to obtain to unlock Legends (yes we know this has led to other challenges we need to solve … math is harder than people don’t think so and when your assumptions are wrong it’s hard to adjust them). With that goal accomplished and the game not feeling like pay-to-win, the other half of the equation we need to think about is how to keep the business healthy so that we can continue to create more. ‘Apex! Content Creation Costs – As far as people think we can easily transform cosmetics because our competition is producing content at a high rate, our team is much smaller and spends more time on our skins. The part of the equation that people miss is the expense side of the people working on these things and the fact that we can’t work 24/7. It’s more expensive than people can. think it in terms of number of people and hours because people don’t factor in tons of back and forth on concept, quality assurance, ideation, creation, etc. because we want Apex to be there for a loooooong time. Our ability to continue gambling depends on running a healthy business. We hope players understand that this is something that we are working hard to balance, but when you consider the full picture, it’s a tough challenge. Players expect a lot from the Apex universe, we want to give a lot, but we can’t do that unless we’re a healthy company at the end of the day. The new game modes, maps, and features all come at a cost that we are trying to accommodate. Rewards – Knowing that not everyone can afford these prizes, which is why the prize track system was created so that we can offer great value rewards just for playing and that’s why we also have a free track in the Battle Pass.

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