Image: Pokimane / Twitch
What does it mean to be authentic on Twitch? Who’s real and who’s fake on a platform where everyone is a brand, but also the cornerstone of that brand is the appearance of down-to-earth coldness? It’s the implicit question of the week on Twitch, and it’s all thanks to Imane “Pokimane” Anys.
To kick off the week, the superstar streamer released a video of the visit of the room in which, as you might expect, she walks viewers through her PC gaming setup and room. The video is very much in line with Anys’ brand: quirky, yet polished to a pristine shine. The part of her bedroom that appears during broadcasts is decorated with all manner of Twitch-related games and memorabilia, most of which adhere to a soft, purple color scheme. After this stage, her floors are immaculate, her bed is made and her closets are organized. Even her cat’s cat tree looks brand new, which as every cat owner on earth will tell you, is not a condition they stay in for long.
That doesn’t necessarily mean that everything is a big facade, however. Anys moves through space with easygoing, self-deprecating humor and makes it clear why she is doing this now.
“I try not to put too much emphasis on it for safety reasons, until I’m about to move,” says Anys in the video tour of the room. “And then that’s when I walk around my room. I’m moving in three days. Really, really excited. A little nervous.
It’s a truth of fame and fortune that big names rarely recognize: some people try very, very hard to famous dox and swat streamers. These kinds of threats force many people to rethink the way they live their entire lives. Coincidentally, this topic was recently discussed in the smallest details by the biggest streamer who decided to parody the room tower of Anys: the current king of Twitch Félix “xQc” Lengyel.
Lengyel, who recently moved due to ‘daily’ police crashes, rotated his webcam around his current (temporary) room during a stream on July 5, revealing a dual-screen PC setup surrounded by half-eaten food, partially-consumed drinks, and trash, scattered both across a desk and across the floor. This was clearly intended to be a counterbalance to the impeccably organized space of Anys, which left Lengyel clearly indifferent.
Viewers in the chat were both amused and disgusted by Lengyel’s temporary accommodations. On Reddit, commentators criticized him for causing damage while technically invited to someone else’s house (he currently lives with Chance “Sodapoppin” Morris and other streamers), while others noted that he was a millionaire. One user summarized everything.
“Hell, the dude’s net worth is in the 8 digits and he lives like a college student receiving a grocery allowance from his mom,” wrote a Redditor. “Man just wants to post bullshit and play video games. I respect him.
Lengyel is not alone in this regard. Asmongold, Twitch’s first World of Warcraft (and now Final Fantasy XIV) streamer, also has a reputation for leaving empty food bags on his desk when he was richer than 99.9% of the broadcasters on Twitch. While some find it hard not to poke fun at the wealthy streamers recreating the “guys really live like this” meme, others sympathize. For example, after a day of playing Rust, his fellow streamer and current roommate of Lengyel, Nick Polom. posted his own room tour on Twitter yesterday.
“I know we give, like, xQc and a lot of players, like Asmon, a lot of shit for having a little dirty desks, but yesterday me and [fellow streamer] Malena, we played Rust for 12 hours, ”he said. “We rarely play games. Watch the sequel. “
Polom then revealed two offices littered with trash of food, cans and packaging. “It’s just a day of games 12 hours a day,” he said. “Imagine if we played more often.”
This sparked a wave of similar responses from other streamers.
“It’s me after two hours,” mentionned actress, musician and streamer Sasha Gray.
Some people maintain their spaces better than others. It can be the product of time, sanity, or any other issue. Like everything recently underlined, streamers are particularly likely to have rooms flooded with trash, as they fear that if they stop broadcasting to prepare their own food, they will lose viewers. But on Twitch, it also means, if only ironically, a form of authenticity. If you are a player on the field all the time, the thought goes, you will not always have the time or the energy to clean up after yourself. Some, like Lengyel, almost seem to be proud of it – or at least, in the form of the game-driven authenticity it represents. The public also sees this distinction; Much of Lengyel’s appeal is that he’s basically the antithesis of more polished productions like Anys, Tyler “Ninja” Blevins, and other top streamers who have followed Twitch’s rise in the general public. It’s nervous and chaotic – a throwback to the early days of Twitch, (almost) everything is fine.
But ultimately everything is performative, because every moment someone spends on Twitch is a performance. No one is fully themselves during a livestream, no matter how much they pretend otherwise. Being primitive and appropriate is a hallmark, but on a platform that values perceived authenticity above most other qualities, the same is true of a messy player. Lengyel is neither more nor less “real” than Anys, an unruffled and ubiquitous brand, but also a real person who was previously not afraid to tackle sensitive topics like misogyny, her relationship with fans, and her own past as a nervous teenager. Their brands are simply different, in some ways by choice, in others by necessity. Women, for example, are conditioned from childhood to be clean and are judged more harshly by society when they are not. If you are a man, especially a man in your twenties, you are basically expected to be at least a little slob. But this is just a small example.
These approaches to appearance and aesthetics open up different opportunities. Anys can partner with every big consumer brand imaginable without being seen as a fake or a sale by its audience as it matches its polished image. Lengyel can sign agreements with questionable gaming companies and not lose the trust of its audience, as they see it as a mixture of messy nervousness and harmless harmlessness. These statements are not value judgments; these are just examples of how two very different streamers have adapted their brands to make a system work for them. On Twitch, appearances matter, and even a bunch of trash on the floor can help you move forward if you know how to use it.
Article source https://kotaku.com/pokimanes-immaculate-room-tour-has-twitch-streamers-sho-1847247531